Fast Pitch
by:
Mike Vanneman
You are attending a conference or networking event and the person next to you in the drink line turns and asks, “So, what do you do”? As soon as intonation of the person’s sentence rose signaling a question, you began to sweat. At first not noticeably but quickly you felt as though someone just poured a glass of water over your head. Your left eye started to twitch and just as you frame the words in your brain to respond, you stammered out a reply that made the person’s eyes glaze over and then order a double.
Sound familiar? Well, don’t worry. You are in good company. It happens to darn near everyone when they are “in career transition”. If this is still happening to you, take heart. It won’t for long. What you need to develop is what is commonly called “your personal elevator pitch”. This is a concise, clear and powerful statement about who you are, why a company should hire you and what you can do for them.
It should be no more than 45 seconds, 30 if possible. The desired outcome of the pitch is to encourage the fortunate “catcher” to ask for your card and schedule a time for a longer discussion. Short of that, it is to cement an impression that you are laser focused, know who you are, what you want to do and are supremely confident in your abilities. The goal is to get that person engage further, question deeper about what makes you tick.
Crafting and honing a 30 second pitch literally takes hours of work before you become a master at the delivery. You should practice it in front of a mirror. Bribe a trusted friend to listen to your pitch. Rehearse it until you are dreaming about practicing! Then, practice some more.
Ready to give it a try? Then get your pitch done, email me when you are ready and we will set up a time. I would be happy to listen to it. Just don’t make my eyes glaze over.
Mike
mvanneman@thepacheragroup.com
Нужно попробовать все…
The goal is to get that person engage further, question deeper about what makes you tick…..
Авторитетный ответ, заманчиво……
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